Privacy Policy

Effective Date: 2/15/25

A Nutty Life, a subsidiary of Super Nature Foods, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website anuttylifeshop.com and when you purchase our products through third-party marketplaces such as Amazon, Walmart Marketplace, Etsy, and other platforms. By using our website or purchasing our products through third-party platforms, you agree to the terms outlined in this Privacy Policy.

1. INFORMATION WE COLLECT

A. Information You Provide Directly

  • Personal Identifiable Information (PII): Name, email address, shipping and billing address, phone number.
  • Payment Information: Credit/debit card details (processed securely through third-party payment providers, not stored on our servers).
  • Account Information: If you create an account on our website, we collect login credentials and purchase history.
  • Wholesale Account Data: Business name, tax ID, resale certificates (if applicable).
  • Customer Support Requests: Information you provide when contacting customer service.

B. Information Collected Automatically

  • Device & Browsing Data: IP address, browser type, referring website, time zone, device type, and operating system.
  • Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools to improve your experience.
  • Purchase Data from Marketplaces: If you buy our products on Amazon, Walmart Marketplace, Etsy, or other third-party platforms, we may receive order-related details for fulfillment, customer service, and analytics.

C. Information from Third-Party Sources

  • Marketing & Advertising Partners: We may collect data from Facebook, Google, Instagram, TikTok, and other platforms to optimize advertising campaigns.
  • Shipping Carriers: We receive tracking updates from USPS, UPS, FedEx, and other logistics providers.

2. HOW WE USE YOUR INFORMATION

We use your personal data to:

  • Process and fulfill your orders, whether on anuttylifeshop.com or third-party marketplaces.
  • Provide customer support and respond to inquiries.
  • Improve website performance, security, and user experience.
  • Analyze purchasing trends and preferences to enhance our product offerings.
  • Send promotional emails (if opted in) about new products, offers, and brand updates.
  • Prevent fraud, security breaches, and unauthorized access.
  • Comply with legal obligations and applicable industry regulations.

3. SHARING & DISCLOSURE OF YOUR INFORMATION

We do not sell your personal data to third parties. However, we may share your information in the following cases:

A. Service Providers & Payment Processors
We use trusted third-party vendors to process transactions, ship orders, and manage customer support, including:

  • Payment Processors (Shopify Payments, PayPal, Amazon Pay, etc.)
  • Shipping Carriers (USPS, UPS, FedEx, DHL)
  • Email Marketing Services (Klaviyo, Mailchimp)
  • Analytics & Ad Platforms (Google Analytics, Meta Ads, TikTok Ads)

B. Compliance with Legal Requirements
We may disclose your data if required to:

  • Comply with laws, regulations, or government requests (CCPA, GDPR, FTC guidelines).
  • Protect against fraud, security threats, or unauthorized transactions.

C. Third-Party Marketplaces

  • If you purchase A Nutty Life products on Amazon, Walmart Marketplace, Etsy, or other online retailers, those platforms manage your order data based on their own privacy policies.

4. DATA PROTECTION & SECURITY MEASURES

We implement industry-standard security measures to protect your data:

  • SSL Encryption for secure transactions.
  • PCI-DSS Compliance for payment processing.
  • Firewalls & Access Controls to prevent unauthorized access.
  • Data Minimization - We only retain necessary customer data for the shortest time possible.

5. YOUR RIGHTS & CHOICES

A. Managing Your Data

  • Account Control: You can update or delete your account details at any time.
  • Opt-Out of Marketing Emails: You can unsubscribe via the link in our emails or by contacting us.
  • Cookie Preferences: Adjust your browser settings to manage tracking technologies.

B. Rights Under CCPA (For California Residents)
Under the California Consumer Privacy Act (CCPA), you have the right to:

  • Request access to the personal data we collect about you.
  • Request deletion of your personal data.
  • Opt out of the sale of personal data (we do not sell data).

To exercise these rights, email us at contact@anuttylifeshop.com with "CCPA Request" in the subject line.

C. Rights Under GDPR (For EU Customers, If Applicable)
Under the General Data Protection Regulation (GDPR), EU residents have:

  • The right to access, update, or delete their data.
  • The right to object to processing for marketing purposes.
  • The right to data portability (request a copy of stored personal data).

To make a GDPR-related request, email contact@anuttylifeshop.com with "GDPR Request" in the subject line.

6. DATA RETENTION POLICY

We retain customer information only as long as necessary for order fulfillment, business operations, and legal compliance. When no longer needed, we securely delete or anonymize the data.

7. THIRD-PARTY LINKS & EXTERNAL SITES

Our website may contain links to third-party websites (e.g., Amazon, Walmart Marketplace, Etsy).
We are not responsible for the privacy policies or data practices of these external platforms.

8. POLICY UPDATES & CHANGES

We may update this Privacy Policy periodically. Changes will be posted with the latest effective date.
If we make significant updates, we will notify customers via email or website banners.

9. CONTACT INFORMATION

For privacy-related questions or requests, contact us:
Email: sales@anuttylifeshop.com
Business Address: support@anuttylifeshop.com

Summary of Key Industry Protections Included:

  • CCPA & GDPR compliance for consumer rights and data privacy.
  • No sale of customer data - Your information is secure.
  • Industry-standard encryption & security protocols.
  • Clear guidelines for Amazon, Walmart, Etsy order handling.
  • Data retention limits to minimize risk.